When it comes to choosing a logo design for your business, it can be difficult to know which designer to use. Whether you are looking at a freelance graphic designer or an in-house logo design team in a marketing agency, or a team that specialises in UK logo design, you want to know that you are in good and capable hands.
Here’s everything that you should watch out for when choosing a logo designer.
You want whoever is designing your logo to have plenty of experience. This isn’t to say that they need to have designed hundreds of logos because we all need to start somewhere. But they should have a wealth of knowledge and experience in graphic design at minimum. If they haven’t designed logos before, you should at least be able to see what else they can do.
There is nothing better than positive client testimonials about the UK logo designer that you choose. Client testimonials give you a clear insight into the work that they have done for other companies.
Thorough Design Process
You should be asking yourself, do they have a thorough design process and can they tell you about this process prior to you choosing them to design your logo. Ask if they can give you a timeframe, the average for a small-medium business is around 2-6 weeks, although can normally be done quicker with a bigger budget.
Awards Won/Work Published
Awards don’t determine if a logo designer is good or not, but it can determine if other professionals think that they are good.
Ask to see a portfolio of their previous work. They should have one and should also be able to provide you with it. Just like anyone working in the creative industries it is essential to have some sort of portfolio to show potential clients if they do not have one they may not be as professional as they make out to be.
The price that you pay for a service will more often than not determine the quality of the outcome. You generally get what you pay for, so don’t be surprised if a £30 logo is a stock image that’s been slightly edited. There isn’t really a price range in logo design that will determine the quality of it. But you should be able to have a rough idea based on a combination of their portfolio and price list.
See if they are linked to any design associations or publications, this can be a good indication to the quality of their work, although isn’t essential when looking for UK logo design.
When looking for a service in any field, customer service is extremely important. Do they respond to emails quickly or do you not get a response for weeks? Do they call back when they miss your call or do you have to keep chasing them up? This will also give a good indication of the quality of service that you will receive.